Cold outreach on LinkedIn and email · paid by result
$200 a warm conversation.
$0 for everything else.
A named buyer replies to a message you approved and says they want to talk. That is the whole unit. Your first one is free.
- First one
free - No
retainer - Pay per
result
| Your first warm conversation | Free |
| Every warm conversation after that | $200 |
| Retainer | None |
| Setup fee, deposit, prepayment | None |
| Minimum term | None |
| A month that produces nothing | $0 |
You name a monthly cap before anything is sent. It is a ceiling on how much goes out, not a promise of what comes back: nobody has measured what this produces yet, and I am not going to sell you a number I cannot stand behind. Thirty days’ notice to stop, any time, for any reason.
Clients: 0. Slots: 3. I take three accounts at a time because I am one person coordinating this, and the third yes closes the list.
You are invoiced only when all five are true
- A named person at a company you approved.
- They replied to a message you approved, sent on your behalf.
- They said they want to talk about what you sell.
- They gave you a way to continue: a call, a thread, an introduction.
- You can read every message that produced it.
One missing, no invoice. So you never pay for:
- Likes, follows, connections, profile views.
- Out-of-office replies.
- “Sure, send me some info.” That is politeness, not interest.
- Anyone who wasn’t on the list you approved.
You also get seven days to strike any billed line, for any reason or none. It comes off and I don’t ask why.
The full definition and the strike window →What one month looks like
| People who replied | 10 |
| Met all five tests | 2 |
| Your free first warm conversation first one | −1 |
| Billed at $200 | 1 |
| Invoice, net 14 | $200.00 |
Ten people replied. A per-reply model bills all ten. This one billed one. That gap is the product. The two-in-ten is a working assumption, not a measurement: I have not run a month yet, and when I have, this table gets replaced with a real one.
The same month, line by line →How it works
- Send your website. One field. I answer in one business day, yes or no.
- Approve two things. The companies, and the exact first message, word for word. Nothing is sent before you do.
- Sending starts, in slices. A first slice goes out and you see what came back before the rest is released.
- Replies come straight to you. Email lands in your own mailbox. LinkedIn threads are sent to you every week in full, and any thread on request the same day.
No discovery call, no kickoff, no weekly check-in, no quarterly review. You send a form, I answer in writing, you approve two things on one screen, and the sending starts. If you want to talk to a person before you decide, write to me and a person answers in writing.
What you get, what you set up
What arrives
- The target list, with a named source behind every company, before you approve it.
- The exact first message, word for word, for your approval.
- Every thread weekly, in full, including the ones that went nowhere.
- Replies in a mailbox on a domain you control.
- A monthly statement showing what was billable and what wasn’t.
What you set up
- A separate sending domain for cold volume. Yours or mine, settled per account, and never the domain your invoices come from.
- Time to warm that domain before email starts. LinkedIn can start immediately; email can’t.
- Someone who can take a conversation within a week of it happening.
- About forty minutes when you approve, and twenty a month on the invoice.
Who does the outreach, and from where
A contract BDR works your account. No headcount, no seat, no notice period, no interview. What you inspect instead is the list before it’s used, the message before it’s sent, and every thread afterwards.
- Nobody logs into your LinkedIn. Not me, not the BDR, not once.
- Email goes from a separate sending domain and never from the one your invoices come from.
- LinkedIn goes from the BDR’s own account, carrying a position line you word yourself, which names your company and the word contract.
- Software never decides who gets contacted, or what the first message claims. Once a person replies, a person writes back.
The catch: what this costs you that isn’t money
A month that produces nothing produces a $0 invoice. That isn’t the same as costing you nothing.
- Your list is consumable. A name can be approached well once. Mediocre messaging under your name puts an account out of reach for six to twelve months.
- Your team’s hours aren’t $200 each. A warm conversation can meet all five tests and still be a call your AE shouldn’t have taken.
- Your name goes on a profile you don’t control for the length of the account. Email-only avoids it, and costs you LinkedIn.
- Nobody has done this here yet. Zero clients, zero warm conversations delivered. Everything on this site is a term, not a track record.
- You’re the controller, not me. You approve the list and the message, so the legal responsibility is yours.
When I say no
This works if all four are true:
- Your buyer is findable and active on LinkedIn, or reachable by name at a work address.
- Someone on your side can take a conversation within a week.
- You can name the companies you want, or approve a list of them.
- A conversation can plausibly lead to a deal, rather than a self-serve signup.
If one isn’t true I’ll tell you which and turn the account down. Under this pricing, an account I can’t serve costs me money.
Capacity, and when this doesn’t pay →What happens to the data
- You are the controller of the list, not me. Nothing is sent until you have approved it in writing.
- I tell you the sources behind a list before you approve it, and the first message says who is writing and on whose behalf.
- A reply asking to stop is enough. No form, no link. That person comes off your list the day it arrives.
- A written data agreement between us is on the list to draft. It is not signed today, and I would rather say so than link you to a document that does not exist.
Why this exists
- Who answers
- One person, the same one on the application, the approvals and the invoice. [email protected] reaches them directly. There is no support queue and no account manager.
- Company
- Deal Baker Ltd, trading as vbdr. Registered in England and Wales, company number 14906367, incorporated 31 May 2023. Company page on LinkedIn.
Checkable on the public register in about ten seconds. There is no CV here on purpose: what you are buying is the list, the message and every thread, and you can read all three before you pay anything.
The company in full →Questions that come up
- Will the same BDR pitch my competitor?
- No. A BDR works one account at a time within a market, and won’t move to a competitor of yours while your account is open or for ninety days after it closes. Ask me to name your specific competitors in the contract and I will.
- What if the first warm conversation is bad?
- Then you’ve spent two approvals and a sending domain, and you owe nothing. That is the whole cost of finding out.
- Can we pause?
- Any time, with a week’s notice. Nothing accrues while you’re paused: no seat, no retainer, no minimum.
Apply
One field here, the rest on the next screen. I answer within one business day. When the answer is no.
The next screen is Fillout, my form provider, who receive what you type there and your IP address. Prefer email? [email protected].