The five costs, and what I do about each
Your list is consumable.
A name can be approached well once. Mediocre messaging under your company’s name puts an account out of reach for six to twelve months. That, not the invoice, is the cost of a bad quarter here.
What I doYou approve the message before it’s sent, and the list opens in slices: you see the replies to the first slice before the second is released.
Your team’s hours aren’t $200 each.
A warm conversation can meet all five tests and still be a call your AE shouldn’t have taken. An hour of prep and an hour on the call costs you more than the line does.
What I doTests 3 and 4 remove the softest replies; the strike window covers the rest. A struck line means I worked for nothing, which is the incentive doing its job.
Your name goes on a profile you don’t control.
For the length of the account, someone you didn’t hire lists your company on their own LinkedIn. It comes down within five working days of the account ending, but it’s their account.
What I doOffer you email-only. Every message then comes from a sending domain instead, your name appears on nobody’s profile, and you lose LinkedIn as a channel. Some buyers should take that trade.
Nobody has done this here yet.
Clients: zero. Warm conversations delivered: zero. Everything on this site is a term, not a track record, and the arithmetic in the specimen month runs on an assumption I have not measured. You would be the experiment.
What I doMake the first one free, so finding out costs you two approvals and a sending domain rather than money. And publish the count on the front page, so you never have to ask.
You’re the controller, not me.
You approve the list and the message, so the legal responsibility for contacting these people is yours. I carry the execution risk, not the decision risk.
What I doTell you the sources behind the list before you approve it, and say plainly below which paperwork exists and which doesn’t.
If any of the five is unacceptable, say so in the application and I’ll tell you in the first reply whether the account is worth opening.
When I say no
This works if all four are true.
Four to check.If one isn’t true I’ll tell you which and turn the account down.
If one isn’t true I’ll tell you which and turn the account down. Under this pricing an account I can’t serve costs me money.
- There is also a capacity limit: three accounts run at a time, and one BDR works one account within a market. If I’m full I’ll say so and tell you when I won’t be.
- A BDR won’t move to a competitor of yours while your account is open, or for ninety days after it closes. Ask me to name your specific competitors in the contract and I will.
What happens to the data
Deal Baker Ltd is a UK company contacting people who didn’t ask to hear from it. That’s lawful, and it’s the part of this business with real exposure, so it gets its own section, including the parts that aren’t finished.
The people I contact
- You decide who gets contacted. Nothing is sent until you’ve approved the list in writing. You are the controller and Deal Baker Ltd acts on your instructions.
- The lawful basis for business-to-business cold outreach is legitimate interests.
- The first message says who is writing and on whose behalf. No BDR presents as your employee.
- I tell you the sources behind a list before you approve it, and I’ll name them again to anyone who asks why they were contacted.
- A reply asking to stop is enough. No form, no link. That person comes off your list the day it arrives.
what isn’t written down yet
There is no signed data processing agreement between us today, no balancing assessment on file, and no separate privacy notice on this site. All three are on the list to draft. Until they exist I would rather tell you that than link you to a document that doesn’t. If you need the paperwork in place before you start, say so in the application and it goes to the front of the queue.
You
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